Your marketing reach is poor
Lack of promotion, or promoting your business in the wrong way, could explain why you’re not attracting enough customers. If people don’t know you exist, they won’t buy from you. … Another way to stay on the right track is to devise a marketing plan.
YOUR PRICES ARE TOO HIGH OR TOO LOW
If your prices are perceived to be too high, then they could drive some or all of your potential customers away. It’s important to understand where customers are prepared to splash out and where they would rather go without.
Another point some business owners don’t realize is that pricing too low can create the impression that your products or services are low quality – which can be equally off-putting. Customers are not always looking for the cheapest option. The key to price setting is knowledge of your market, both customers and competitors.
The aim, of course, is to set optimum prices, which allow you to maximize your profits while still remaining attractive to customers. If you can’t compete on price, you need to focus on service and the end-to-end customer experience
BAD CUSTOMER SERVICES
You might believe you look after your customers’ every need whenever you interact with them – but would they agree? Do you really understand your customers? And what about your employees – do they provide the levels of service required to attract and retain customers? What about when they’re handling customer complaints?
You should aim to exceed expectations, and good customer service can help you to sell more to your existing customers. Do you and your people need to brush up on your customer service skills?
When you are being squeezed on margins, it’s natural to look at ways of keeping costs down while keeping customers coming through the door. Sadly, what often happens is that costs are cut in the customer-facing areas, such as training budgets which directly impacts customer service.
POOR MARKETING STRATEGY
Lack of promotion, or promoting your business in the wrong way, could explain why you’re not attracting enough customers. If people don’t know you exist, they won’t buy from you.
If your promotional activity fails to reach potential customers, and convince them to find out more about you, you’ll simply be wasting time and money.
From online marketing, social media, and advertising through direct marketing to exhibitions and PR, there are many ways to engage potential and existing customers. The key, of course, is to find out which methods work best for you.
Another way to stay on the right track is to devise a marketing plan. If your business is to get to where you want to take it, you have to know which road you need to take.
YOUR BUSINESS HAS NO WEBSITE
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.
YOU ARE TARGETING THE WRONG AUDIENCE
You may be pouring time and money into content marketing or ad spends that aren’t generating any business. If that’s the case, are you targeting the right people? Make sure you do your audience research so that your marketing is targeting the right crowd.
POOR QUALITY IMAGE AND PRODUCT DESCRIPTION
Showcase your products from multiple angles, with quality images, and create unique descriptions that show buyers the value of the products and how consumers can benefit from them.
“The reason it seems that price is all your customers care about
MISSING CONTACT INFORMATION
Contact information may seem like a small detail, but limiting it on your website is a huge red flag for consumers. They want to know they can reach you if there’s a problem. If you’re not displaying your location information (even without a retail store) and phone number, you’ll have a hard time establishing trust with your customers.
I hope you found this piece of information useful.
If your business is facing any of these challenges, feel free to CONTACT US